Make more money doing what you love - using nothing but words
And without needing a degree in creative writing, sounding like someone you’re not, or turning into a sleazy salesperson.
When you started your business, you rightfully assumed that selling online was as simple as creating a killer product or service and selling it. Okay maybe there was a little tech fondling that needed to happen, but you did it.
Your offer is out into the big wide world!
Yay!
Congrats!
Underwhelming as fuck more like it.
You write an email and it’s crickets. You launch a new offer and it’s nada. Your sales page visitors are converting exactly zilch.
It’s true that it’s never been easier to sell online. It’s totally possible, but it’s a little more involved than launch it, sell it. Especially when you’ve got the proof in the launch pudding that flopped.
The truth is, there are six steps from the moment you get your business idea to the moment someone buys.
And every step of the way requires you to communicate the right message, with the right words, to the right people.
That’s six shots for your message to fail. Six chances for miscommunication to occur. Six times to botch the sales process. 666. The number of the business beast. A coincidence? I think not.
So, how does anyone launch a business successfully, build a waitlist of clients, sell out their courses, or sell ecomm products that make a profit?
The secret:
Become a Copy Boss —
It’s time to launch to more signups, more sales and more success with copy that whips open wallets and gets you paid.
Funnels are still being sold to us as our passive income heroes but they're not converting.
Launches using the Product Launch Formula are still flopping.
Webinars to get Clients on Demand are still not getting clients on demand.
Marketing fads come and go. But copy that converts will sell forever.
Copy slices through the competition and gets you top of mind with your target market.
Copy turns your cold leads into hot-under-the-collar obsessed fans.
Copy gets you the sale.
Copy is the way to $100k.
No sleaze. No gimmicks. No fads.
It’s time to write the kind of copy that sends your audience into a buying frenzy.
And you don’t need a masters degree in writing.
Or a single creative bone in your body.
Because writing for selling isn’t for tortured artists. Or wordsmiths. Or geniuses.
It’s a learnable skill.
And it's a skill you must learn if you're going to run a crazy successful business.
Copy gets you the sale.
All you need to do is follow the how.
Enter:
Copy Boss
Get everything you need to DIY your sales copy + write every word to launch, sell and make it rain 💸
If you want to launch a new service to a waitlist of hot-under-the-collar clients…
If you want to scale from 1:1 and launch your course to clients who’re ready and willing to buy…
If you want to rebrand your business or launch a brand new one and hit the ground running…
It all starts with your copy
Successful sales are brought to you by the c-word. Copy.
“$50,000 in sales this last month off the back of this training.
I’ve spent thousands on coaching and other programs and have not learnt as much or been able to implement as much as Copy Boss.
You have reconnected me to my message, purpose, my own belief in myself and my intuition that had gone missing in the last few months.”
— KATHERINE GRACES
Let’s talk launching —
Whatever launch plan you’re using, there are generally a few steps your audience needs to take before they purchase from you.
It usually looks like a version of this:
Activate —> Tease —> Announce —> Compelling Content With Call To Action —> Get Clients
Now, let me translate what that actually means for you:
Copy —> Copy —> Copy —> Copy —> Get Clients
You will always need to write words that make the sale.
Master your copy.
Make the sale —
Copy Boss gives you 6 fun and effective modules to teach you how to persuade, entertain and sell with copy techniques that are all about making purchasing a pleasure, not a punishment. These are the hard-won tricks I have up my sleeve that my clients love. Now I’m sharing them with you.
I'll teach you EXACTLY what I’ve done to help clients increase their revenue by 300%, pull off quarter-million-dollar launches, and scale by selling their first business franchise. I’ve even encouraged others to start their own copywriting business, helping them to carve a lucrative career in a fraction of the time.
Copy Boss will connect with your audience authentically instead of forcing the hard sell, which let's face it, isn't working. Your future clients are people first and they buy based on emotion, so you'll learn how to write emotionally charged words that connect your clients’ outcomes to your services.
Welcome to the proven system using the tried, true and tested techniques that makes bank. 100% Douchebag Free.
Underestimate the power of your words. And you’ll underestimate your income —
Because you know what your next client is doing right now?
Visiting your website. Hello, copy.
Subscribing to your list. Hello, copy.
Watching you launch. Hello, copy.
And the copy you write has a direct relationship to customer decision making. Specifically the decisions your client is making about you.
Copy gets you the interest.
Copy gets you the click.
Copy gets you the sale.
The more you continue to push your mediocre content. The more people think of you as meh.
The more you continue to ignore the fact your words matter. The more people move on over to the competition.
The more you continue to do the same thing and expect a different results. The more crazy you feel and broke you are.
But when you become a Copy Boss, here’s what happens -
You easily whip up sales copy for your next launch, knowing that you aren’t wasting time, money, or energy for a lacklustre result. Hello, most profitable launch ever.
You save craploads of money in ad spend as your FB ads get clicked, your landing pages convert, and your sales pages make the sale. Convert better than a marvel movie on opening weekend.
You’ll never have to work with pain in the ass clients ever again as you use your copy to speak directly to McDreamy clients. In fact, you’ve got McDreamy clients banging down your door and you get to pick and choose exactly who you want to work with - and start to scale from 1:1 to group programs and courses because you’re fully booked.
The result?
Sell anything online, every time.
Here’s how we roll —
6 training modules delivered to your inbox weekly including how to stand out from the sea of sameness and kill the competition, how to write captivating stories that sell, and how to position yourself as the expert with personality.
6 weekly copy coaching calls where I’ll live makeover student copy plus answer any of your burning copy, content, and communication questions.
Get the industry secrets on how to write every single piece of copy including website pages, email welcome series and newsletters, launch copy, and more.
Plug‘n play templates where all you need to do is fill in the blanks and hit publish.
Plus bonuses!
The Program —
Running over the course of 6 weeks starting Monday 3rd October 2022 until Friday 11th November 2022, here’s what you’ll learn:
01
MODULE 1: THE COPY SWEET SPOT
If you want people to pay you, you're going to need to know how to talk to them. And not just talk to them but talk to them in your own unique way. It’s about finding your voice and knowing your clients’ language. And that is the sweet spot for all copy. In this module you'll:
Discover the key framework for developing true confidence to show up and share your work with the world.
Unlock the easiest way to kill competition and never drown in the sea of sameness
Find your voice and leverage it to become the worthy choice, making you the go-to person in your industry.
Understand the exact language you must use to speak to your clients so they say HELL YES.
MODULE 2: THE MISSING INGREDIENT
Stop saying things worth ignoring. Your movement and message are the emotional pieces to your sales puzzle that you just can’t seem to solve. If you want people to pay you, you're going to need to have a solid message, movement + opinion infused in every piece of content you write. In this module, you’ll -
Craft your message in a way that stands out from the sea of sameness.
Learn how to grow your impact with a message that moves the masses into action and into a buying state of mind.
Discover your expert opinion and express it in a way that sets you up as the authority in your industry.
How to pitch yourself as the expert with personality.
Get the 5 must-have articles on your website that ooze authority.
Master writing about yourself with my Eyes On You About Page template.
02
MODULE 3: BINGE-WORTHY COPY
What does every single person talk about after the weather Netflix. Movies. Game of Thrones. Breaking Bad. The Marvellous Mrs. Maisel. The entertainment industry knows how to hook people in + get them to take inspired action.
When you entertain the pants off your audience, they can’t help but binge read your sales page and sell themselves into everything you offer. In this module you'll:
Find your story arc for every piece of sales copy and captivate every reader
Learn the four different storytelling techniques and how you can use them across your platforms to instantly build trust and rapport to convert browsers into loyal buyers
Understand how to inject mini stories into everything you write without writing a full length feature film
03
04
MODULE 4: ALL THE SALES COPY
Your email, your blog post, your sales page + your FB ad all have the same goal: to convert. But how you get that sale depends on the technique you use to write it. In this module you'll:
Master the art of crafting high converting offers
Learn how to write emotional copy
Create persuasive outcome focussed copy that is everything your clients have ever dreamed of and more.
Learn sales strategies to unsuck your sales right on the page
How to bring more credibility to your offers making you the worthy choice
Use my Sales Page Checklist and make sure you're hitting all the right spots to get your HELL YES happening every single time.
Craft Facebook Ads that have the best conversions in the industry.
05
MODULE 5: REWRITE TECHNIQUES FOR CREATIVE COPY
The tricks of the trade. The secret of the ooze. I'm giving them to you in this module. In this module you'll:
Get the 9 copy cures that'll transform any piece of copy you've already written without starting from scratch.
Discover the framework for writing and editing so you can produce high-quality copy every single time.
Leverage your own brand story into your clients’ story and watch them swoon over your sales page until they buy.
Transform your subject lines and headlines into attention-grabbing copy that hooks your readers in and gets them all the way to the buy now button.
Use my sleaze-proof selling formula that shows you how to consistently make offers that sell.
Get the simple one-minute edits to transform your copy from boring to brilliant.
06
MODULE 6: PUTTING IT ALL TOGETHER, WHEN EVERYTHING YOU WRITE IS RUBBISH AND HOW TO KEEP MAKING SALES THROUGH THE SHITTY TIMES.
The plan for you to revel in revenue for years to come. Troubleshooting shitty words or when you see your super clever and witty words being used by every man and his dog.
How to stay fresh, zig when everyone else zags, and the process of maintaining and growing your balls when sales fall through (because sales do fall through but that doesn’t mean you have to remove your balls and become a nobody).
In this module you'll:
Get my foolproof checklist to writing your entire email welcome and nurture series that'll convert your brand new community members to clients, without waiting months to build rapport.
Use my Sales Page Checklist and make sure you're hitting all the right spots to get your HELL YES happening every single time.
Learn how to communicate your core message on your home page.
Master writing about yourself with my Eyes On You About Page template.
Craft Facebook Ads that have the best conversions in the industry.
Get the 5 must-have articles on your website that ooze authority.
Learn to leverage your copy with every launch using my Launch Messages model.
Plus These Bonuses —
01
12 x ADDITIONAL MONTHLY FEEDBACK + REVIEW WORKSHOPS
That’s right. I won’t be bailing after our modules are up. Why? Because practice makes perfect. Get copy coached by Elizabeth McKenzie on Zoom monthly for an entire year where I’ll answer any of your burning copy, content, and communication questions.
MAKE IT RAIN LAUNCH COPY TEMPLATES + SWIPE FILES
You want to get away from time-sucking 1:1 work. You’ve got a course ready to launch into the world and work with more people. The only problem is, there is just so much copy and content for you to write. We’re talking sales pages, promo emails, webinars, challenges, blogs, lead magnets, nurture emails… and let’s not forget socials …Wave goodbye to overwhelm with these templates and swipe files including how to leverage your copy with every launch using my Launch Messages model.
02
EVERGREEN EMPIRE MASTERCLASS + SWIPE FILES
You’re ready to hack your consistent cash flow woes. You’re looking for a system where warm, qualified leads voluntarily seek you out, wanting to work with you. A system that allows you to build rapport quicker than ever. And a system to turn new leads into paying clients fast. You want to wave goodbye to the ebbs and flows of business and hello to a steady stream of income. I’ll show you how to turn your emails into your evergreen business model where clients always want to buy including my foolproof checklist to writing your entire email welcome and nurture series that'll convert your brand new community members to clients, without waiting months to build rapport.
03
04
MAXIMISE YOUR SELLING POTENTIAL + PUT YOURSELF CENTRE STAGE: A MASTERCLASS
Communication beyond the written word is just as critical as the words that sit on the pages of your website. We’ll magnetise your message when you’re caught on the spot, without a script, speaking to someone in real life, and how to make sure you do what you do justice. No potential client, ally or superfan will be left behind.
05
WORK YOUR WEBINAR MASTERCLASS
Learn how to develop your webinar topic, create the slides, and craft the perfect pitch so your audience will whip out their wallets and pay you in 60 minutes FLAT.
$25,000 in 7 weeks
“I made $25,000 in 7 weeks by defining my edge and owning it, developing my message, and crafting compelling copy.”
~ Ashleigh Topham
Check out these before and afters—
When Copy Boss student Tamara joined, she’d already hired a copywriter to write her website.
After the initial excitement of receiving the copy wore off, she read and re-read the words and while there was absolutely nothing wrong with them, they just weren’t hers.
Hiring a copywriter is like hiring someone to single white female you.
Since Tamara gave herself permission to write herself, she got a book deal, releasing The Crystal Code and Luna, as well as consistently selling out her events.
When Copy Boss student Viv joined, a copywriting agency quoted her a $10k per month retainer package.
That’s when she realised that she was the one who needed to know how to communicate to her audience and that outsourcing isn’t the only option when it came to writing words that sell.
VIv has since pivoted from her clothing company and is now an incredible postpartum doula. The skills she learnt in Copy Boss have translated across different industries to help Viv follow her dreams. And lucky she didn’t blow $10k on her first business.
When Copy Boss student Rachele joined, she’d already spoken to marketers who told her in order to sell her online virtual fitness classes, she’d have to niche down and change her entire messaging.
Rachele didn’t buy into the belief that she could only target busy moms who wanted to lose the baby weight.
It wasn’t until Rachele doubled down on her true messaging and audience that her business started booming. She now makes well over five figures per month from her membership alone.
Nicole wrote a compelling PR pitch that saw her article published in a predominant online magazine.
Kara made five figures in five days writing clear sales emails.
Hollie started her very own copywriting agency from scratch when she took Copy Boss, and now makes six figures a year.
But wait, there’s more:
Ashley made $25,000 In 2 Months.
Katherine closed a $40,000 month.
Hafsa booked out her clinic with 20 new clients a week.
Pheonix sold her signature program on stage without a pitch, purely from focussing on her communication she learnt from the bonus communication masterclass.
Are you next?
Words get you the sale.
No sleaze. No gimmicks. No fads. Just clear and compelling copywriting. And a 14-day money-back guarantee.
Your Risk-Free Button-Clicking Moment
Take us for a spin and test drive Copy Boss for 14 days, 100% risk-free.
Give the modules a red hot crack. Implement the education. Do the work. If, for any reason, you’re not satisfied, write to me within 14 days, and submit proof that you did the course work.
If you do the full course work, submit your proof within 14 days and don’t feel that it worked for you, I’ll promptly refund your course fee. And I'll send you a tub of ice cream to drown your copy-sorrows.
Launch. Sell. Make It Rain.
💸
Launch. Sell. Make It Rain. 💸
CLASS STARTS MONDAY 3 OCT 2022
MOST FLEXIBLE
SPLIT PAYMENT
Just $197 today!
THEN 6 X EASY MONTHLY PAYMENTS OF $197
(TOTAL US$1182)
GET EVERYTHING YOU NEED TO DIY YOUR SALES COPY + WRITE EVERY WORD TO LAUNCH, SELL AND MAKE IT RAIN 💸 INCLUDING:
6 training modules including how to stand out from the sea of sameness and kill the competition, how to write captivating stories that sell, and how to position yourself as the expert with personality.
12 x monthly feedback + review workshops
Playbooks to download and cheatsheets to reference to keep you on track.
Get the industry secrets on how to write every single piece of copy including website pages, email welcome series and newsletters, launch copy, and more
Plug‘n play templates where all you need to do is fill in the blanks and hit publish.
PAY IN FULL
SINGLE PAYMENT
$997
BEST VALUE +
MOST POPULAR
GET EVERYTHING YOU NEED TO DIY YOUR SALES COPY + WRITE EVERY WORD TO LAUNCH, SELL AND MAKE IT RAIN 💸 INCLUDING:
6 training modules including how to stand out from the sea of sameness and kill the competition, how to write captivating stories that sell, and how to position yourself as the expert with personality.
12 x monthly feedback + review workshops
Playbooks to download and cheatsheets to reference to keep you on track.
Get the industry secrets on how to write every single piece of copy including website pages, email welcome series and newsletters, launch copy, and more
Plug‘n play templates where all you need to do is fill in the blanks and hit publish
WANT PERSONALISED FEEDBACK ON EVERY WORD YOU WRITE?
Get the VIP Experience.
$2,497
GET EVERYTHING YOU NEED TO DIY YOUR SALES COPY + WRITE EVERY WORD TO LAUNCH, SELL AND MAKE IT RAIN 💸 PLUS
Get 60 days of unlimited copy reviews from me.
Submit your copy and I’ll personally review every single word you write, providing detailed and specific feedback to enhance your copy and your sales.
LIMITED TO 7 SPOTS
But Wait…Writing… Cue the mother freaking drama.
Okay here’s where I’m going to give it to you straight.
You hate writing because you hate the results. You’re writing on a goddamn prayer. And while the Bon Jovi classic makes for a super fun karaoke song, it does not make for a successful business launch. You’re showing up haphazardly, throwing shit at the internet to see what sticks.
But when your launch flops. And your emails get ignored. And your FB ads are costing you through the roof.
That’s when it’s time to do it differently.
You’ve tried writing on a whim. It’s time to write with strategy.
Learn the art and science of copywriting, connect with your target market, and convert more sales, all with your words.
Over the past seven years, I’ve developed a proven system to write words that sell using timeless communication techniques that don’t ride off the back of trends and fads.
Because marketing fads come and go. But compelling communication sells forever.
Don't be fooled. Every single word you write sends a message —
The straw that's going to break your business' back to get you noticed?
How you say it.
The words you use.
There are two ways your words can go down: 1) You bore your readers to death who quickly try and save themselves by unsubscribing from your life. Yes, take it personally. 2) You delight your readers with every word they read, creating obsession-worthy copy where they can't wait to open your emails, soak up your sentences, and pay attention and money to you.
Right now though, your words are failing you + your business. Yes, there are right words and wrong words in business.
The difference: making bank and going broke.
YOUR COPY MATTERS.
“After signing up for Copy Boss, my only regret was not signing up sooner.
My writing was instantly improved, even by the first module, and I started to get replies and actual compliments about my previously boring sales emails.
I really love having all the copywriting info I need in this one perfectly organized hub. Each individual lesson focuses on something I need to know (and many things I didn't know I needed to know) so I can easily find whatever topic I need.
My favourite part is how Elizabeth helps everyone to write in their own unique voice, first by helping us find it and then encouraging us to use it. She doesn't just walk us through a bunch of boring lessons about tricking people into buying our stuff. She actually teaches us how to put our genuine selves out there in order to attract people who are excited about what we have to offer and eager to buy it.
As a person who runs the social media account for two different businesses/people, I find Copy Boss helped me to find their different voices and speak to their different clients in the proper voice.”
~ Alissa King
“I changed my copy and got an ideal client in two days
My message was in “alignment” with my purpose but I struggled for six months to find clients.
I worked with three business coaches before Elizabeth who all told me it was “my mindset” and “why do you need to know where your clients are coming from if you know they’re coming”
Just total bullshit.
I used what Elizabeth called “the shared perspective” and got rid of the “cute” language and went crystal fucking clear and within TWO DAYS my ideal client found me, begging me to travel to her craft shop for a business planning session.
Elizabeth will help you narrow your message not to narrow your reach but to help them find you!
~ SHAWNA MAY
More Students, More Results —
Just in case you thought you were a rare unicorn that can’t get results. Peep these guys, they’re killing it.
“I clarified my message and found my people. I’m writing better emails that actually get replies. My website sells because people want to keep reading. My Facebook ads actually work, so no more spending a bucket load of money for nothing.
This isn’t just a copywriting course. Elizabeth will help you find your message, your people and your voice. This course will help you overhaul your business for the better.”
~Tara Fitness
“The best bit about working with you is your passion, enthusiasm, professionalism and literally taking the time to see and love and support each person.
I loved how you aren’t afraid of calling people out when they need to step up and the sisterhood & community you created for us.”
~ Lara, Marula Wellness
“I ended up putting that bit of writing on Facebook and got a pretty huge response.
We did over $1000 in sales online that day AND sold around 10 pairs of the breeches last week! Much better than normal.”
~ Sarah, One Stop Horse Shop
”Copy Boss has legitimately been the best investment I’ve made for my biz to date. The support was second to none and I now consider Elizabeth a business bestie.
I was honestly surprised how all encompassing the course material was. Not only did I learn how to create epic copy, I was able to get super clear on my message and finally grow some balls to share it with the world.
Take some advice from Nike and Just do it.
Oh, and me? I’ve sold a spot to a course that hasn’t launched yet, overhauled my entire website (copy and look) and finally started to create a funnel to increase my list! I feel SO much more confident in my biz and you’ve given me a new found energy and excitement about it!
~ Elise, Elise Danielle
"Elizabeth has an incredible talent for messaging, copywriting, and how to best to convey your ideas and movements. Elizabeth helped me connect to my ideal clients in a way that is authentic and my unique style.
It was an absolute pleasure working with her on my messaging and copywriting, and I love the work we created together. She is not only talented in her work but is also a good friend and mentor. If you want to master your message, and grow your business, I strongly recommend you talk to Elizabeth!"
~ Elva Li
“One of my recent articles has appeared on Mama Mia!
Without the Copy Boss Crew and Elizabeth’s amazing advice and guidance, I wouldn’t have ever been brave enough to write articles on what I was passionate about.
I found my confidence y’all!!”
~ Nicole Knox-Gray
“I’ve got more confidence about writing copy, and I’ve learnt how a business can run successfully and grow quickly via communication and engaged community.
Copy Boss is effective AF. Do the work and you will get the rewards.”
~ Ceri, Healthy Party Girl
“I’ve had about $10K in sales since joining Copy Boss, and as a copywriter myself, I’ve implemented everything I’ve learnt not only with my own copy, but with my clients, too.
Plus, you’re funny as hell and break down the information so well. I love how you support everyone to go their own unique way with a solid framework rather than jamming the same steps down everyone’s throat.”
~ Hollie Tkac
“I loved the calls we had each week. I found the information in them to be so valuable. It’s not information I’ve ever heard before.”
~ Lisa, Your Family Budget
“Copy Boss is hands down the best course I ever invested in and I have invested in about 10 courses in the last 2 years!
Elizabeth has cared more and invested significantly in my biz even after the course closed. I can honestly say if I had not done this course I would have missed out big time.
P.S. I didn't know Elizabeth before finding her on Facebook and now I feel like I have a business and copy coach on my side. so so gooddddd!!!!!
~ Michele Wienstien
“I've waded through only half the content but the last five posts I've shared on Facebook have been the most consistently engaged content ever.”
~Emma Shields
Copy Boss
Everything you need to DIY your sales copy + write every word to launch, sell and make it rain 💸
FAQs
Q. Who is the course for?
Swipe right on Copy Boss if -
You need to persuade, influence, or sell including courses physical products, programs, memberships, workshops, services.
You're a coach, graphic designer, dog walker or maybe the anti-coach and you’re not selling continuously on repeat forever with your current sales strategy.
You want clients that get you, know you, love you, and will pay you anything to work with you.
You want people to sell themselves into your program, so all you have to do is kick back and drink coffee.
Whether you’re:
Just started your business and need to launch your website.
Looking to move beyond 1:1 and launch your group coaching program / course
Relaunching your business with a new brand, products and services
Copy Boss gives you everything you need to DIY your sales copy + write every word to launch, sell and make it rain 💸
Q. I’ve got an ecomm / product business. Will this help?
Yes! I have templates for product descriptions.
But beyond that, Copy Boss isn’t a marketing fad. There is no dancing to reels masterclass. It’s about creating clear and compelling communication that every business needs no matter what business you’re in.
Q. What’s the format of Copy Boss?
Copy Boss is a cocktail of one-part self-paced training, one-part monthly mentoring calls (for 12 months) and one-part showing up on the page and doing the damn writing.
When you enrol, you’ll get instant access to all the modules and the schedule for our next mentoring call.
Q. What if I have no personality?
Stop selling yourself short.
Your perspective, your worldview, your personality - no one in the world can write like you.
It’s time to turn your own brand of crazy/weird/cool into cash. Sure, you might not want to tell the whole world about your sex dream with Harry Styles, but you need to give your people something.
Copy Boss is here to help your business get the yes.
Through website copy that sells better than the latest Marvel offering on opening weekend, emails and funnels that convert creepers to customers, Facebook ads that defy industry standards + cost you less, stories that open the hearts and wallets of your audience, the perfect title for your online course, a pithy caption that attracts thousands of likes, or the call to action on your sales page that gets clicked.
No one in the world can write like you. It’s time to leverage that.
Q. What kind of writing level / skill do I need to have?
If you can send a text message to your friend. You can do Copy Boss.
Q. What makes this different from other courses?
What Copy Boss alumni have said:
It’s thorough. It’s easy to refer back to. And it allows you to play around with injecting personality into your biz.
It’s a non-traditional copywriting course for people who don't know how to put their personality into words.
It’s easy to watch + understand all the lessons, and that is so worth the investment once you realize what copywriting can do for your business.
It's an easy-to-understand, step by step approach to writing but also to our business as a whole. We figure out our message (or refresh it) and understand that's the foundation of what we do in our business day-in day-out. I'd highly recommend Copy Boss to any business owner looking to either start their business the most effective way or give their business a makeover.
It's fun.
Most copy courses out there have a case of the Frank Kerns and just feel manipulative. Copy Boss is fun, light-hearted and gets the job (selling) done without feeling like you’ve compromised your own voice or integrity.
If you want to not only sell but create a following who can’t wait to read their emails, this is the course to take.
Q. I’m not sure if I need Copy Boss or business coaching first?
I’m going to be straight. You don’t need to be taught how to set up and run a business. You don’t need to be taught any more of that.
What’s happening is you’re saying things worth ignoring.
Your audience gets bamboozled (and not in a really fun theme park kinda way) with information at every minute of the day, and what you’re currently doing is adding to it.
It’s hard for someone to say: OMG A million times YESSSSSSS when what you’re saying is the same and 10 or 20 or 50 other people.
Your copy is the KEY to clients + cash.
Q. What if I don’t get results? It’s happened before…
I get it. You’re wondering if Copy Boss is going to work for you because you’ve spent approximately a gazillion dollars on other courses and you’ve started them, got exactly zero results, and bailed halfway through.
It’s the same story.
Business owner signs up for a course promising the world.
Business owner gets no results.
Business owner is too scared to invest in another course that you know is the one
I’m going to give you the honest truth from people who enrolled into Copy Boss.
Some people did NOT get results.
That’s right. In the last live round, there were about 2 people who did NOT grow their business, but it’s not what you think.
It’s not because their business was so different, or unique, or they were straight up destined to fail.
It was because they did NOT show up and do the work.
They thought that enrolling in the course alone was enough.
If you’re the kind of person that thinks investing your money is enough to get results, you won’t get results.
If you’re the type of person that doesn’t show up and do the work, you won’t get results.
BUT, if you’re the kind of business owner who not only invests their money, but their time, their energy and their brainpower to go ALL IN -- two feet, two boobs, full body in, and do the work with me, then there’s only a success story waiting for you.
Like Katherine who closed $40k in revenue off the back of the program. 💃
And how Hollie made $10k in sales after completing the program.
And Emma, who only did HALF of the work and still got results.
Emma initially thought Copy Boss wasn’t for her. During week one she regretted spending the money and nearly emailed me to cancel! She thought there was no point, that she didn't have a business that would benefit, and the timing wasn't right. She had all the excuses you could possibly think of.
But she didn’t quit, and instead, she showed up.
Here’s what happened:
“I have the most engaged audience ever. The posts that I wrote during Copy Boss tripled my reach, I actually had comments and an extra 15% likes. Not only that, I sold out a Wellness Weekend using really simple techniques that you shared, just on Facebook, within a week of releasing it. I have attracted several new customers to my regular yoga classes. This is from writing a few posts on Facebook, and changing the way I write based on the teachings in Copy Boss. So easy and so effective.”
We had a little bit more of a conversation:
Elizabeth: What did you like best about Copy Boss?
Emma: Your no-bullshit approach, telling it how it is, unapologetic in being true to yourself... and the incredible VALUE of the course. I got way more than I could action in the duration of the course and what I actioned was simple and super effective.
Elizabeth: Would you recommend Copy Boss? If so, why and to whom?
Emma: YES. I would. I think you care so much and you provide an amazing, upfront, effective service to people who are ready to get on with the business of business, who want soul with their sass and who aren't afraid to rock the boat and be unapologetically themselves.
Elizabeth: What's the most important thing people should know about Copy Boss?
Emma: You don't muck around. If someone wants it, you will deliver. It's inevitable. Plus you know your shiz
Q. I want to join but I feel I need to work harder first…?
Just because you’re the boss doesn’t mean you don’t have an hourly rate.
Let’s calculate it:
You wake up at the crack of dawn.
You open your emails just in case a sale comes through. From that moment, you’re on the clock.
You can’t stop scheming all the ways to make a sale today while you’re eating breakfast.
You finally sit at your laptop but you’ve been ‘on’ and in ‘work mode’ since you woke up.
You start replying to a few emails.
You write a blog post.
You plot out a new program that’s going to be THE ONE.
You create a new opt in that’s going to be THE ONE.
You coach a client.
You research how to set up an email welcome series funnel.
You do your daily rounds into the Facebook groups and post appropriate promotions.
You do a live stream.
You schedule your Facebook status updates.
Your love comes home.
You leave the laptop to help out with dinner.
You try your hardest to be present but you can’t stop thinking about the person who said they want to work with you but never booked.
You’re back to scheming a new way to make your next sale.
You pass out in front of the tv.
You woke up at 6AM.
You passed out at 9.30PM.
You worked for about 15 hours that day.
Say you’re making $5,000 months. Not bad, right?
Except working 15 hours a day means you work 75 hours a week Monday-Friday.
But you do a few hours on the weekend too.
So let’s round it to 80.
80 hours a week is 320 hours a month.
$5,000 divided by 320 is 15.60
You’re making $15.60 an hour.
Aren’t you just so sick of working non-stop and not making more than someone who works at McDonalds?
I mean seriously.
It’s time to give yourself a pay rise. FFS.
It’s time to stop spending approximately 24 hours a day thinking up all the ways to ‘market’ your business. It’s time to quit losing your mind hanging out in all the Facebook groups, writing all the emails, coming up with 50 different course ideas, and writing 20 different status updates, all to make ends meet.
The catch 22 of course is you still need to show up. You still need to sell. You still need to write words that sell.
Because words slice through the competition and get your top of mind with your target market.
Words turn your cold leads into hot-under-the-collar obsessed fans.
Words get you the sale.
You write.
Words sell.
Easily.
Effortlessly.
Alternative:
Invest $997. Make $25,000 In 2 Months.
Invest $997. Receive $10,000 Cash Injection.
Invest $997. Get a return of $40,000 in a month.
Invest $997. Double Your Monthly Income.
Invest $997. 10 x Your Bottom Line.
Invest $997. Enrol 250 Monthly Members + Counting.
Invest $997. Sign up 20 New Clinic Clients A Week.
Invest $997 Get Your Articles Featured In Prominent Online Magazines.
Invest $997. Double Your Website Traffic.
Ashleigh, Hollie, Rachele, Katherine, Nicole, Hafsa + Kelly did it.
Now it’s your turn.
Q. How is focussing on copy better than focussing on content?
The more you continue to push our mediocre content. The more people think of you as meh.
The more you continue to ignore the fact your words matter. The more people move on over to the competition.
The more you continue to do the same thing and expect a different result. The crazier you feel and broke you are.
Underestimate the power of your words. And you’ll underestimate your income.
Q. I’m in! Let me join